Get your website indexed in search engines
Once you’ve set up your website, you want it to get indexed in search engines, and you want to be ranked so that when people search, they find your website and click on it.
If you still need to create a website, I’ve written about how to set up a website here.
All websites need content, and I’ve prepared some resources to help with writing content here, and ensuring that you choose great keywords using a keyword tool such as Jaaxy. I’ll come back to Jaaxy shortly.
There’s a few things you need to know to ensure that you are getting your website indexed in search engines. Ideally once you have written content, you want to get your website indexed fast so that your content appears in search engines.
This post will show you how to get your content indexed in the search engines.
How to get your website indexed fast, and ranked in the SERPs
Here are my tips for ensuring that every post gets indexed and ranked in the SERPs (Search Engine Results Pages). SERPs are the pages displayed by search engines in response to a keyword query by a searcher. This is why keywords are so important – these are the terms that people search for in search engines to produce the list of webages ranked for that keyword.
This is called Search Engine Optimisation, or SEO. If you follow these step by step instructions every time you make a post, you will be well on your way!
I will be looking at the steps you need to take:
- Before you post;
- Taking action on your post; and
- The steps after you’ve made a post.
1 – Before you post
It all starts with keywords.
You must be writing keyword rich content so that your readers find you in search engines. Jaaxy does make it truly easy to find great keywords.
- Keyword = the search phrase that the data to the right of it is representing.
- Avgerage = the number of searches that the keyword receives per month globally.
- Traffic = the estimated amount of traffic you will get if you rank on the first page of Google under this term.
- QSR = known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this keyword. In other words, this is how much competition you have.
- KQI = Keyword Quality Indicator
Ideally you want your keywords to have the following features:
- More than 30 monthly searches. This means you want the “Avg” column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.
- Less than 100 QSR. You want to keep your competition below 100 pages in Google. The lower the better!
- The keyword must make sense. This is very important. If the keyword doesn’t make grammatical sense, don’t use it. Do another search on a keyword that does make sense. This will likely give you different data, and that is the data you want to measure.
A great feature of Jaaxy is that it give you a keyword quality indicator. When it’s green and ‘great’, provided it makes grammatical sense, it’s a good keyword. It can also save your preferred keywords into a draft article for you. You can either save those keywords for later, or start writing your content straight away.
Jaaxy is fully integrated with the Wealthy Affiliate platform and the lite version is free when you’re a member of Wealthy Affiliate.
2 – SEO your post
Create a captivating title containing your keyword. It might be different to your blog or post title. It is limited to 60 characters.
Create a captivating description of your post. Like the meta titel, make sure your meta description contains your keywords. The description is limited to 160 characters.
Within your post, create an internal link to another relevant post within your website. The post you link to might provide additional supporting information, or further background to what you are saying. Link it using related keyword anchor text.
Within your post, link to an external website that is relevant to your post. It could be Wikipedia or any other site, as long as it relevant to your post.
Use images with alt text
Always have some images within your post. They should be visually appealing, and they help to break up the text. Each image should have the alt text field completed. The alt text should describe what the image is about. Whilst your alt text does not need to contain your keyword, it doesn’t hurt if it does.
I often struggle with this one, however if you can, try to include a video on your post. You can find a video on YouTube that relates to your post. It could be your video or someone else’s. Embed the video within your post. Embedding the video keeps your readers on your page for longer, which helps your post to rank as duration on your site is a ranking metric.
Always ensure that your comments are enabled so that your readers can leave you comments and questions. At the end of your post, ask them for their comments and whether they have any questions about your post. You can also ask them to share your post to their social media networks if you like. Always make sure you respond to comments and questions quickly. It looks bad when you go to a website and see unanswered questions. Comments help your ranking because they are essentially new content, and show that people are engaging with your content.
3 – SEO after you post
Every time you post, there are some quick and easy steps to follow to ensure you are found and ranked in the SERPs.
Fetch as google
You want google to see your post ASAP, so the first thing you do after you post is go to Google Search Console -> Crawl -> Fetch as google. Add your URL slug of your article, and then click fetch, You then to ‘request indexing’ and ‘crawl only this page’. Do this under the desktop setting.
Resubmit your sitemap
After you have fetched as google, within Google Search Console go to Sitemaps. Select your sitemap and hit resubmit. This step is asking google to look at your updated sitemap.
You will also want to resubmit your sitemap to Bing.
Post to Google Plus
If you do not have a Google Plus account, please set one up! It will only take you a moment, and it will be well worth your time. Go to Google + and post your new article URL. It will populate an image that you’ve used in your post. You can either keep that, or upload a different image. At the top of the post, add your meta title and meta description. After the URL, add some of your own words about what you are posting. Give it a personal feel so that readers want to click on it. Add the URL once more after your abstract.
Post to your other social media channels
You don’t have to do this, but why not? You’ve made a post and you want to get it out there so that people know it’s there and click on it. Using a similar approach to Google +, post on whatever social media channels you prefer. Whether Instagram is your thing, or Facebook, Twitter, Pinterest, Tumblr, LinkedIn, Webtalk, or any of the other platforms.
Have you used this method to help you get indexed andd ranked? What other strategies have you used? Please leave me a comment or a question and I’m always happy to help you out.